Together We Rise
CEO, Principal
Laurie Parfitt
Laurie is an accomplished executive, leader and coach who inspires companies with her vision for what’s possible and her ability to execute and drive results. She has over two decades of driving innovation & execution cross multiple functional areas. Laurie and her highly engaged team bring a unique perspective based on their extensive experience across multiple industries.
Chief Commercial Officer
Jeni Cohen
From her early days in Miami, where her Cuban heritage deeply influenced her, Jeni's entrepreneurial spirit and culinary creativity have always been evident. In Chicago, she honed these skills further, establishing herself as a successful restaurateur, event caterer, and music festival food vendor, building well-known brands along the way. Nearly three years ago, Jeni ventured into a new realm by co-creating Flame Princess Confections. This move blended her passion for innovative culinary concepts with the world of cannabis, showcasing her talent for developing and growing popular brands in both the cannabis industry and beyond.
Content Writer
Cassie Tomaselli
Cassie Tomaselli is an award-winning media and marketing professional based in Cleveland, Ohio. Since 2017, Cassie's work has been focused in the cannabis and hemp industries. She's worked as an editor, conference programming director, and marketing director within the national cannabis media and events landscape and Ohio medical cannabis market. She's also an experienced freelance journalist, with bylines in publications such as: Martha Stewart, Cleveland Magazine, Agence France Presse (AFP), Cannabis Business Times, and more.
Public Relations
Elana Cohen
Elana has experienced it all, with her extensive experience in the public relations industry, she has developed and executed numerous impactful corporate communication programs across a large variety of industries.
Elana leaped into the CBD/Cannabis industry by working on upcoming dispensaries and products as medical cannabis and legalization started to build. Working in the cannabis industry allows Elana to combine her love for PR with her love of cannabis.
Elana has made a personal commitment to be an instrumental and educational voice for cannabis patients, advocates, and industry players everywhere.
Our Team
New Business Activation
Aaron Walker
Aaron brings a contagious and tangible passion with 4 years of cannabis industry experience in Community Engagement/Outreach and Marketing with an expertise in newer business activation. Aaron likes to build SOPs and streamline processes to create more efficient and consistent communication between departments. He is passionate about social justice and social equity endeavors through deepening partnerships with nonprofit organizations and community businesses and leaders. When he's not working, Aaron enjoys writing, recording, and producing original music, and can be found performing at local venues and beyond with his band Greasy Hands, among others.
Consultant
Kristen Everhart
Kristen has almost 5 years of cannabis experience and 20 years of professional marketing experience. She has also utilized her expertise in product launch marketing and revenue growth strategies to well known brands in the industry such as, Select, Curaleaf and Heavy Hitters. Kristen brings “been there done that” experience to any client that needs senior leadership in their marketing function. She says, ‘I am inspired by the work so many cannabis brands are doing, and I am thankful to be a part of this exciting industry.’ LinkedIn