Bold Strategy. Fractional Firepower. Measurable Impact.

LKP Impact is a boutique fractional CMO and marketing consultancy helping highly regulated brands scale with confidence. Founded by CPG and cannabis veteran Laurie Parfitt, we provide executive-level strategy and an agile marketing team without the cost of a full-time hire.

We specialize in brand positioning, go-to-market strategy and execution, content, PR, digital marketing, and design for cannabis, psychedelics, alcohol, and emerging CPG brands.

Our Core Team

Laurie Parfitt
Founder & Principal Fractional CMO

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Jeni Cohen
Senior Consultant

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Andriana Ruscitto
Social & Influencer Lead

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Cassie Tomaselli
Thought-Leadership & Content Director

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Elana Cohen Goldin
Public Relations

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Cindy Higa
Creative Design

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Mary Jansell Gumban
Marketing Associate

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Plus, with a national network of vetted specialists, we tailor your team dynamically—activating expert support as your strategy evolves.