Bold Strategy.
Fractional Firepower. Measurable Impact.


LKP Impact is a boutique fractional CMO and marketing consultancy helping highly regulated brands scale with confidence. Founded by CPG and cannabis veteran Laurie Parfitt, we bring executive strategy and an agile team—without the cost of a full-time hire.

We specialize in brand positioning, go-to-market execution, content, PR, digital, and design for cannabis, psychedelics, alcohol, and emerging CPG brands.

Our Core Team

Laurie Parfitt
Founder & Principal Fractional CMO

 20+ yrs in CPG & cannabis (Topco, 4Front).
 Speaker at MJBizCon, Benzinga, MJ Unpacked.
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Jeni Cohen
Senior Consultant

 Expert in strategic marketing & growth ops  across health and cannabis sectors.

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Andriana Ruscitto
Social & Influencer Lead

Builds engaging digital strategies, manages national influencer campaigns.

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Cassie Tomaselli
Thought-Leadership & Content Director

Former journalist; lands tier-one cannabis & CPG coverage.

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Elana Cohen Goldin
Public Relations

Deep PR roots in cannabis & wellness;  strong media relationships. 

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Cindy Higa
Creative Design

Translates brand stories into visuals that  drive attention and trust.

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Mary Jansell Gumban
Marketing Associate

Keeps multi-client programs on-time and on-budget.

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Plus, with a national network of vetted specialists, we tailor your team dynamically—activating expert support as your strategy evolves.