Where Strategy Meets the Mic And the Industry Listens
Podcasts & Interviews
IgniteIt Interviews:
Laurie Parfitt
CEO: LKP Impact Consulting
Wednesday, November 12, 2025
The Weedcast Interviews: New Episode Drop! October 28, 2025
Host Dave Huckins and co-host Laurie Parfitt chat with Luna Stower about building ethical brands and shaping the future of plant medicine.
The Weedcast Interviews: Laurie Parfitt!
Laurie Parfitt shares her journey from Fortune 500 to cannabis, revealing insights on brand strategy, leadership, and data-driven growth.
October 1, 2025
Cannabis in the Digital World: Branding, Marketing, Trends & More
July 11, 2025
Beyond the Show – Cannabis Business Times
May 6, 2022
“Build Your Brand by Knowing Who You Are”
Cannabis Marketing for Small Businesses
Cannabis marketing insights—from startup tips to MSO strategies
Feb 10, 2024
Have Courage
January 31, 2023
“Startup Leadership & Choosing Courage Over Comfort”
"Firestarters" with guest Laurie Parfitt
April 1, 2022
A brand marketer in the Cannabis Industry
An Interview With Jake Frankel- Authority Magazine Editorial Staff– Apr 5, 2023
IGNITE IT Insights
By Laurie Parfitt, CEO & Principal of LKP Impact Consulting
The American cannabis movement is asking President Trump for one thing: a fair shot to unleash jobs, investment, and historic economic growth.
LOS ANGELES- For years, women have been told that if we want to succeed, we need to “lean in.” Work twice as hard to get half as much. Push through. Prove ourselves. Be unstoppable.
And we’ve done it—at work, at home, everywhere. But somewhere along the way, many of us lost sight of what we were working so hard for.
Sheryl Sandberg’s message to “lean in” was meant to empower women to take their seat at the table. And it did. But what she didn’t fully address is the cost of that constant leaning. Because when we lean too far, something eventually breaks—our health, our relationships, our joy.
Cannabis Business Times
The Complex Impact of Rescheduling Cannabis on Advertising
The penalties for advertising Schedule I drugs don’t apply to Schedule III drugs, but cannabis businesses could be left in a precarious position.
September 17, 2024
Navigating the Green Line: How to Balance Selling and Profitability in Cannabis Retail
Effective retail management should be guided by sales quantity as well as sales quality, which puts a lens on profit margins and customer care and loyalty..
September 5, 2024
Keeping the Buzz Alive: 7 Tips to Sustain Customer Engagement Post-4/20
The cannabis holiday is the biggest sales day of the year for dispensaries. So how can you tap that momentum for year-round engagement and sales?
April 19, 2024
High Returns: Last-Minute Marketing Magic for a Buzzworthy 4/20
Creating a buzz around the 4/20 holiday can significantly impact your cannabis business, attracting both loyal customers and curious newcomers. If you find yourself scrambling for last-minute marketing ideas, fear not. There are plenty of strategies you can deploy to make the most of this day.
April 16, 2024
