Focus on What You Can Track
- Loyalty signups
- Promo redemptions
- Campaign-to-foot-traffic lift
Use Closed-Loop Data
Track via loyalty programs or integrated POS. Link to email/sms campaigns.
Dashboards That Matter
Track revenue per campaign, cost-per-signup, and real behavior metrics.
“Impressions are ego metrics. Conversions are business metrics.”
Takeaway
Marketing is measurable. You just have to reframe success.